Thesis (for discussion)
Collectors and travelers already chase culture — but odds and fulfillment are too often opaque. We combine fair, inspectable drops with an app layer that makes participation legible: wallets, marketplace, missions, and XP tied to Building Culture Dollar (BCD) as the in-app economic story—without claiming guaranteed returns on any token.
Where product lives
Three entry points, one narrative: the Capital umbrella, the live app experience, and the BUILDCHAIN game loop.
buildingculture.capital
Umbrella brand for on-chain culture and savings-club positioning—treasury narrative, compliance-conscious rollout, and room for ecosystem partnerships.
Visit site ↗App
Primary product surface: wallet, marketplace, missions, XP / points ledger, community profile, and experiments such as x402-protected APIs—where players actually stack BCD story and receipts.
app.buildingculture.capital ↗Game
BUILDCHAIN loop: fair raffle tickets for real-world assets, drops, leaderboard, and campaigns—designed so odds and settlement stay inspectable on-chain.
game.buildingculture.capital ↗BCD + BUILDCHAIN (accurate constraints)
BCD is how we discuss value inside the product: balances, “Get BCD” previews, and mission-driven storytelling. Where configured, the UI can read an ERC20 balance; where not, we label demo balances honestly.
Settlement today follows the deployed raffle path in the chain’s native gas token unless and until contracts accept BCD for mints—we say that loudly so expectations stay aligned (FAQ).
Why this can compound
- On-chain receipts for tickets and campaigns reduce “trust me” moments.
- Marketplace + campaign surfaces create repeatable fee opportunities when volume follows.
- Social distribution hooks (e.g. Farcaster / Warpcast flows where configured) can shorten acquisition loops for culture-native audiences.
- Optional Strapi-backed community content lets partners ship stories without redeploying the core app.
Traction (placeholders)
Replace with counsel-approved metrics. Example labels only.
| Signal | Example / TBD |
|---|---|
| Monthly active wallets | — |
| Secondary GMV (proxy) | — |
| Campaign mint volume | — |
| Brand / venue partners | — |
Business model (directional)
Revenue can mirror how culture platforms already monetize—primary mint fees, marketplace fees, sponsored experiences, and eventually premium APIs — while keeping disclosures honest when drops settle in native tokens today.
| Line | Notes (fill with finance) |
|---|---|
| Marketplace / protocol fees | TBD — attach take rate when stable |
| Campaign & mint fees | TBD — per deployment |
| Sponsored drops & experiences | TBD — partnership pipeline |
| API / infra (e.g. x402-style) | TBD — optional premium tier |
ROI framing & illustrative economics
Angels typically underwrite category creation, distribution, and execution speed—not a spreadsheet cell. Below is a qualitative band, placeholder cap table lines, then a toy scenario you can tune in conversation with advisors.
Illustrative outcome bands (not predictions)
- Base case story: niche liquidity + steady drops → fees fund core team and infra; token narrative stays subservient to product.
- Upside story: cultural moments spill into mainstream acquisition; marketplace + campaigns scale GMV; partnerships repeat.
- Downside risks: regulatory scrutiny on promos, execution on fulfillment, chain / custody dependencies — see risks below.
| Cap table line | Placeholder |
|---|---|
| Founders / early team | — % |
| Seed / angel | — % |
| Option pool | — % |
| Strategic / advisors | — % |
Illustrative scenario (toy model)
Drag sliders to stress-test stories, not precision. Outputs are rounded bands for conversation with advisors—not projections.
$0.25M – $20M
Used only for a coarse “slice of the cap table” story if this round were primary.
Indicative ownership sold (toy)
11.1%
raise ÷ post-money — simplified; excludes option pools and prior rounds.
Illustrative annual fee revenue
~$2.16M
(Monthly GMV proxy × 12 × take rate). Not profit; excludes infra, grants, and volatility.
Round & use of funds (outline)
- Product engineering: marketplace reliability, wallet UX, campaign tooling.
- Growth: creator partnerships, drops programming, community.
- Compliance & ops: counsel retainer, fulfillment playbooks, accounting.
- Infrastructure: RPC, indexing, observability, security reviews.
Instrumentation (SAFE vs priced round, jurisdiction, token vs equity) belongs in your term sheet — not on this page.
Risks & mitigations
- Regulatory: promotions and token mechanics vary by region — run campaigns only with appropriate licenses and disclosures.
- Execution: real-world fulfillment is operationally heavy — invest in partner SLAs and player support.
- Market: crypto UX friction and volatility — mitigate with clear settlement messaging and chain choices aligned with users.
Appendix — deeper dives
- Mission (BCD) — treasury narrative, genesis claim context.
- About — product thesis and loop.
- FAQ — mechanics, disclaimers, “what is BUILDCHAIN”.
- Roadmap — what ships next.